Know Which Digital Marketing Trends For 2019
By the year 2020, digital media expenditure is estimated to take almost 24% of the advertising sector. It is a huge growth from the current 15% today. We can thus say that digital media is an essential aspect in business. Today, those in digital marketing need to go for latest trends and updates.
The use of chatbots remains a top digital trend, and it replaces the live customer care people. Artificial intelligence makes chatbots popular and helps communicate with clients as robots.
Digital marketers use accelerated mobile pages and progressive web apps to reduce load time on a website. When used the technology cuts on the load time for webpage up to 0.5 seconds.
A digital marketing trick on the rise in 2019 is the use of videos. The adverts are run on television and other shared platforms like Netflix, Facebook and even YouTube.
The smart digital marketers prefer the augmented and virtual reality, considered the latest innovation. The virtual reality gives a new environment, but the use of augmented reality place virtual items. The technology is used to enhance the buyer experience with the products and services before making the purchase. When used, a person who buys your items will not be returning them.
The user-generated content is another trend used. The online stores like Alibaba and Amazon have tapped into marketing areas. Buyers have a chance to recommend and give their ratings on the site. The use of user-generated content helps recruit new clients.
Marketers are now using artificial intelligence today. To target the ads, AI is used to get the purpose and profile internet users. The use of AI helps to power the chatbots, which engage clients and help in customer experience. With the development of AI and applied in digital marketing, your clients get satisfied.
You find many digital marketers using Omnichannel. In the past, people talked to buyers using multiple channels. Websites email and social media were used independently. When Omnichannel is used, the above platforms become continuous and single, making it easy to track clients.
Today, marketers are now using the personalization and marketing personalization to do marketing. People use automated email to ensure buyers find the relevant items and buy. The availability of artificial intelligence makes marketing tools and search engines to curate content. The marketing company creates unique content that remains relevant to the target audience.
The use of voice searches is popular in sites like Amazon, and it has helped to replace typed searches.
For others, they prefer using the native ads. Many people prefer ad blocks to stop ads appearing in the Brower. However, marketers use native ads that appear as needed content. Customers will interact with these ads.